Em Pak

FOSSIL SPORT POP

An interactive pop-up shop in Soho (NYC) launched the Fossil Sport Smartwatch, introducing its health & fitness capabilities as well as the full spectrum of watch strap colors. The vacant storefront was transformed into an active play space where visitors could immerse themselves in the vibrant palette of Fossil Sport Smartwatch straps before trying on their favorite hue. A network of way-finding stripes beginning at the foot of the entrance guided visitors to a juice bar, product station, selfie seesaw, “squad goals” bleachers and a ball pit dripping with paint.